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What we have learnt building websites for businesses in Romania
Articles written by the digitalART team about web design, online stores, SEO and branding. No filler theory: just what works for our clients, and what does not.
WordPress or a static site: what to choose in 2026
An honest comparison of WordPress and a static site: speed, security, the total cost over three years, and the one question that actually decides it.
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SEO migration: 390 addresses, no lost rankings
A case study: 390 old addresses, 205 301 redirects, zero orphans. The inventory, the trap of the 210 attachment pages, and the launch checklist.
SEO in the age of AI Overviews: what changed
What changed in SEO with AI-generated answers: the real figures, the difference between SEO, AEO and GEO, what content gets cited, and what has not changed at all.
Website copy: a services page that converts
The seven blocks of a services page, the first-50-words test, benefits instead of features, and a real rewrite — before and after.
Web design in Constanța: a guide for local businesses
What the Constanța web market looks like, what each type of local business needs, local SEO step by step, and the seasonality that governs seaside sites.
How to choose your web design agency: 15 questions
15 questions to ask before signing with a web design agency, plus eight warning signs in a quote and what the contract has to contain.
Cookie banners and Consent Mode v2: a practical guide
Why GA4 shows fewer visitors, what the four Consent Mode v2 signals are, what a correct banner looks like, and how to check your implementation in five minutes.
Web accessibility is now mandatory: Romanian Law 232/2022
What changed on 28 June 2025, who falls under Law 232/2022, what accessible means in practice, and a 90-day compliance plan.
What to prepare before ordering a website
A complete checklist of everything to prepare before starting a web project: documents, copy, images, logins, and the decisions to make at the outset.
Packaging design: how to create packaging that sells
How packaging design is done: production constraints before aesthetics, the shelf test, colour in print, dielines, and the pre-press checklist.
Core Web Vitals explained for business owners
LCP, INP and CLS without the jargon: the current thresholds, how to measure your site for free, the six common causes, and what can be fixed without a rebuild.
Web hosting: what really matters
How to choose hosting for a business website: seven criteria that matter, backups, keeping email separate, and moving a site without downtime.
How to choose a .ro domain: a practical guide
How to choose a good domain name: eight rules, .ro against .com, the checks you must do before buying, and why it matters whose name it is registered in.
Brand guidelines: what they are for and what they contain
What a set of brand guidelines is, the nine standard chapters, who actually uses them, and how to choose between a 12-page document and an 80-page one.
Visual identity: what a complete package includes
What a visual identity package contains, at three levels: deliverables, file formats, the working process, and the mistakes that cost you a rebrand.
What a modern, responsive business website looks like
What modern and responsive mean beyond appearances: mobile-first, typography with diacritics, a design system, motion in moderation, and the 7 signs of a dated site.
12 real benefits of a business website
Twelve concrete benefits of a business website for a small company, what you lose without one, and what a website does not do — so your expectations are right.
The stages of a website project, from brief to launch
The seven stages of a web project, how long each takes, what you supply, what we do, and why most projects stall on content.
The SEO structure of a business website
How to build the architecture of a business website so it gets found: a three-level hierarchy, one page per intent, internal linking and structured data.
A business website or an online store?
The real difference between a business website and an online store, five questions that give you the answer, and what eCommerce costs you on top.
How much a business website costs in Romania
What a business website costs in Romania: four budget tiers, what each one buys, what is never included in the price, and the real cost over three years.
Scrolling vs. Clicking: Optimise the Navigation on Your Site
One of the most important decisions in web design is the choice between scrolling and clicking as the main method of navigation.
The Secrets of Web Typography: A Complete Guide for Beginners
Serif and sans serif fonts play an important part in the user experience and in web accessibility.
Colour Psychology in Web Design
Colour is an essential element of web design, with a significant impact on the user experience and on how a brand is perceived.